Lecturer: Rossana Fodri  

Course name: Tecniche di gestione per il lavoro autonomo
Course code: 062307
Degree course: Ingegneria Informatica, Ingegneria Elettrica, Ingegneria dei Servizi
Disciplinary field of science: SECS-P/08
University credits: CFU 2
Course website: n.d.

Specific course objectives

Course programme

Course entry requirements

Course structure and teaching

Lectures (hours/year in lecture theatre): 10
Practical class (hours/year in lecture theatre): 10
Practicals / Workshops (hours/year in lecture theatre): 0

Suggested reading materials

Formaper. Come fare un business plan. Sperling&Kupfer.

C. Parolini. Come costruire un business plan. Paramond.

L. Molteni, G. Troilo. Ricerche di Marketing. Mc Graw Hill.

R. Hiebing, S. Cooper. Il piano di marketing. IlSole24 ore.

Guatri, Vicari, Fiocca. Marketing. Mc Graw Hill.

Testing and exams